Digital Marketing (ID: VP00387924092966, futureskillsprime.in)

A digital marketing foundation course is designed to provide you with a comprehensive understanding of the core principles, strategies, and tools used in digital marketing. It covers various aspects of online marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and analytics

Course Outline :

The landscape of Digital Marketing

Digital Marketing for various Businesses (B2B, B2C)

A study of the various definitions of Marketing

Brand Positoning

User Journey

Answers to most commonly asked questions on Digital  Marketing 

Consumer trends on the internet

• Course Fees –INR 35,000 (One Time) or INR 15,000 + INR 15,000 + INR 5,000    (Instalments)

• Course Duration -6 Months

• Who should take this course –

• Marketing Professionals who wish to upskill themselves for career growth
• Professionals in other job roles wanting to explore career options as a digital marketer
• Business Owners & Entrepreneurs wanting to promote theirbusiness online
• Students & Freshers planning to start their career Professionals who are curious about knowing the reason behind digital
• marketing demand

• Eligibility criteria : HS with knowledge in basic computer

•  Job Role –

• Digital marketing specialist
• Organic Search Versus Paid Advertising.
• On-page & Off-page optimization.
• E-mail marketing and its applications.
• popular Social Media platforms.
• Content for different social media platorms.
• Search Engine Campaigns.
• Basics of shopping campaigns.
• Mobile marketing campaigns.